Even the boomers are getting in on the action, with online dating user share doubling from 6% in 2013 to 12% today.
The stigma of meeting your soulmate through a website is dwindling by the day, experts say, especially for millennials and Generation Z.
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In reality, Mesa Mayor John Giles is happily married — and has been for more than 30 years. "That day, I went home to my wife and said, 'You're never going to guess what happened today.
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Just ask Mark Brooks, who has worked in and around the industry for two decades.
It's estimated that 15% of Americans have used dating websites or apps, with numbers expected to rise in the next many years. Marketers have played a huge role in helping this industry grow from simple online personals to complex platforms with millions of users. New innovations and a growing user base now give marketers more data than ever to play with in online dating. No website has found the magic method of creating a love connection.
“This is a total virgin science,” Brooks quips with a restrained laugh from his deck in Malta.
Brooks runs Courtland Brooks, an agency that provides strategy, marketing, business development, and media relations for companies in the online dating world.